I based the conception of this book on the Sturm und Drang that comes from my experience in the realms of marketing, economy, and culture. It deeply disquiets me to immerse in the cultural universe of the most diverse peoples and acknowledge that the more sincere and vulnerable they are, the less they notice the gargantuan diff erence between the value of what they produce and the prices they practice, between the symbolic and economic spheres of culture. I am concerned that apprentices of millenary cultural arts and young talents of the new media have put their cultural production behind them to work in a different profession in face of the difficulties in circulating and sponsoring their works. I am flabbergasted to observe that we insist on socioeconomic paradigms that are unable to promote the so-called social well-being amidst the never-ending struggle between distributive justice and allocative efficiency, now worsened by rapidly increasing environmental issues. …