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Creative Marketing An Extended Metaphor For Marketing In A New Age Ian Fillis

  • SKU: BELL-2347516
Creative Marketing An Extended Metaphor For Marketing In A New Age Ian Fillis
$ 31.00 $ 45.00 (-31%)

5.0

68 reviews

Creative Marketing An Extended Metaphor For Marketing In A New Age Ian Fillis instant download after payment.

Publisher: Palgrave Macmillan
File Extension: PDF
File size: 1.53 MB
Pages: 174
Author: Ian Fillis, Ruth Rentschler
ISBN: 9781403941909, 9780230502338, 1403941904, 0230502334
Language: English
Year: 2005

Product desciption

Creative Marketing An Extended Metaphor For Marketing In A New Age Ian Fillis by Ian Fillis, Ruth Rentschler 9781403941909, 9780230502338, 1403941904, 0230502334 instant download after payment.

Much marketing practice is inherently creative but marketing theory is often deemed irrelevant by managers in today's marketplace. Rather than perpetuating the belief in the value of traditional marketing frameworks, this book draws on a diverse range of disciplines to inspire entrepreneurial thinking and practice among those marketers who wish to push the boundaries of knowledge and convention.

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