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Customer Behaviour In Ecommerce Case Studies From The Online Grocery Market Rka Zapletalov

Name: Customer Behaviour In Ecommerce Case Studies From The Online Grocery Market Rka Zapletalov
SKU: BELL-49138264
Price: 31.00 USD
Availability: InStock
Rating: 4 (36 reviews)

SKU: BELL-49138264

$ 31.00 ~~$ 45.00~~ (-31%)

4.0

36 reviews

Customer Behaviour In Ecommerce Case Studies From The Online Grocery Market Rka Zapletalov instant download after payment.

Publisher: Springer

File Extension: PDF

File size: 2.99 MB

Pages: 119

Author: Šárka Zapletalová, Halina Starzyczná

ISBN: 9783031235733, 3031235738

Language: English

Year: 2023

Product desciption

Customer Behaviour In Ecommerce Case Studies From The Online Grocery Market Rka Zapletalov by Šárka Zapletalová, Halina Starzyczná 9783031235733, 3031235738 instant download after payment.

Online shopping is undergoing significant changes around the globe, evolving in the food and non-food segments alike. Representing a vital distribution channel that reaches countless customers, sales from online shopping have long-since exceeded USD 1000 billion per year and are growing steadily. This book is intended for general readers and professionals interested in companies’ strategic orientation in connection with their online format and building and strengthening customer loyalty. In this regard, their business strategies are not considered in their full scope and complexity; instead, the book focuses more narrowly on the relationship between business strategy, buying behavior and customer loyalty.