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Customer Centricity In New Product Development Radical Customer Orientation As The Key To Highpotential Innovations Ute Rademacher

  • SKU: BELL-53503936
Customer Centricity In New Product Development Radical Customer Orientation As The Key To Highpotential Innovations Ute Rademacher
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Customer Centricity In New Product Development Radical Customer Orientation As The Key To Highpotential Innovations Ute Rademacher instant download after payment.

Publisher: Springer
File Extension: PDF
File size: 1.24 MB
Pages: 47
Author: Ute Rademacher
ISBN: 9783662676967, 3662676966
Language: English
Year: 2023

Product desciption

Customer Centricity In New Product Development Radical Customer Orientation As The Key To Highpotential Innovations Ute Rademacher by Ute Rademacher 9783662676967, 3662676966 instant download after payment.

The pressure on companies to innovate is increasing. Market conditions are becoming more volatile. The number of competitors is increasing. New business models are upsetting old structures. And customers are increasingly well informed and digitally connected. Only offers that provide comprehensible and credible solutions for a company's own pain points can prevail.

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