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Customer Moat How Loyalty Drives Profit Eddie Sung

  • SKU: BELL-35976078
Customer Moat How Loyalty Drives Profit Eddie Sung
$ 31.00 $ 45.00 (-31%)

5.0

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Customer Moat How Loyalty Drives Profit Eddie Sung instant download after payment.

Publisher: Self Published
File Extension: EPUB
File size: 1.86 MB
Pages: 330
Author: Eddie Sung
ISBN: 9780996919005, 9780996919012, 0996919007, 0996919015, 2015917185
Language: English
Year: 2016

Product desciption

Customer Moat How Loyalty Drives Profit Eddie Sung by Eddie Sung 9780996919005, 9780996919012, 0996919007, 0996919015, 2015917185 instant download after payment.

What makes a company competitively superior to another? Which actions lead to greater market share and profitability? And why is it important to view customer decisions as probabilities?

In this groundbreaking work, Eddie Sung condenses the field of business strategy into a powerful, modern framework that is easy to understand. He has created new measurements for evaluating the success and failure of businesses. Importantly, the Customer Moat expands the field of strategy far beyond Porter's Five Forces and SWOT.

Told through engaging stories, from the marketing research of Andrew Ehrenberg to the pricing power of See's Candies, from the competitive behavior of the Galapagos finches to Costco's rule that drives low costs, the Customer Moat Formula (CMF) is a modern explanation for how intrinsic loyalty leads to greater profit.

The CMF also details the eight fundamental tools that companies possess for attaining greater competitiveness. These tools build intrinsic loyalty in a company's customer base and improve the bottom line through greater market share and higher profit margins. In a complex world, the Customer Moat presents a powerful compass for guiding companies toward real-world results.

Note: First edition title was Customer Moat: Unveiling the Secrets of Business Strategy

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