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Customer Relationship Management How To Turn A Good Business Into A Great One 1st Graham Robertsphelps

Name: Customer Relationship Management How To Turn A Good Business Into A Great One 1st Graham Robertsphelps
SKU: BELL-1386130
Price: 31.00 USD
Availability: InStock
Rating: 4.4 (72 reviews)

SKU: BELL-1386130

$ 31.00 ~~$ 45.00~~ (-31%)

4.4

72 reviews

Customer Relationship Management How To Turn A Good Business Into A Great One 1st Graham Robertsphelps instant download after payment.

Publisher: Thorogood Publishing

File Extension: PDF

File size: 5.08 MB

Pages: 243

Author: Graham Roberts-Phelps

ISBN: 9781854181190, 185418119X

Language: English

Year: 2001

Edition: 1st

Product desciption

Customer Relationship Management How To Turn A Good Business Into A Great One 1st Graham Robertsphelps by Graham Roberts-phelps 9781854181190, 185418119X instant download after payment.

Information about and insights into how to attract and retain customers are provided in this business manager's reference. Demonstrating that every customer is unique but can be segmented by value, pattern, and buying criteria, this guide discusses why customers defect, how to keep a customer for life, the customer interaction cycle, and how to develop a marketing database. With charts, checklists, and case studies, it shares innovative ideas for customer service and explains how to generate a customer culture through recruitment, training, and promotion. Also included are strategies for conducting customer surveys and opportunities for connecting with customers in the digital age.