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Cyberbranding Brand Building In The Digital Economy 1st Deirdre Breakenridge

  • SKU: BELL-1686708
Cyberbranding Brand Building In The Digital Economy 1st Deirdre Breakenridge
$ 31.00 $ 45.00 (-31%)

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Cyberbranding Brand Building In The Digital Economy 1st Deirdre Breakenridge instant download after payment.

Publisher: Pearson P T R
File Extension: PDF
File size: 4.58 MB
Pages: 368
Author: Deirdre Breakenridge
ISBN: 9780130897107, 9780131480940, 0130897108, 0131480944
Language: English
Year: 2001
Edition: 1st

Product desciption

Cyberbranding Brand Building In The Digital Economy 1st Deirdre Breakenridge by Deirdre Breakenridge 9780130897107, 9780131480940, 0130897108, 0131480944 instant download after payment.

Framework for integrating marketing strategies for the Internet with traditional marketing strategies. Shows how to move a brand online without affecting its value, how to re-engineer an existing brand to better suit the new Internet economy, and how to create new brands that sell well on the Web. DLC: Brand choice.

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