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Develop Your Pr Skills Neil Richardson Lucy Laville

Name: Develop Your Pr Skills Neil Richardson Lucy Laville
SKU: BELL-46311358
Price: 35.00 USD
Availability: InStock
Rating: 5 (90 reviews)

SKU: BELL-46311358

$ 35.00 ~~$ 45.00~~ (-22%)

5.0

90 reviews

Develop Your Pr Skills Neil Richardson Lucy Laville instant download after payment.

Publisher: Kogan Page

File Extension: EPUB

File size: 1.76 MB

Author: Neil Richardson, Lucy Laville

ISBN: 9780749459703, 9780749459710, 0749459700, 0749459719

Language: English

Year: 2010

Product desciption

Develop Your Pr Skills Neil Richardson Lucy Laville by Neil Richardson, Lucy Laville 9780749459703, 9780749459710, 0749459700, 0749459719 instant download after payment.

Develop Your PR Skills is a simple, straightforward guide to maximising your company's potential through effective PR. It will help the reader to gain a quick understanding of the concepts and principles and learn how to use them in actual business scenarios.It covers strategic public relations, public relations and the internet, working with the media, how to deal with different stakeholders and customers, dealing with a crisis, using internal communications, using research to get a competitive edge, evaluating the success of your PR, and ethics and sustainability.Direct and to the point, each chapter is concise, can stand alone and ends with a summary of key points. Readers are also be pointed towards key websites and reading materials.