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Digital Luxury Transforming Brands And Consumer Experiences Wided Batat

  • SKU: BELL-44173834
Digital Luxury Transforming Brands And Consumer Experiences Wided Batat
$ 31.00 $ 45.00 (-31%)

4.7

26 reviews

Digital Luxury Transforming Brands And Consumer Experiences Wided Batat instant download after payment.

Publisher: SAGE Publications Limited
File Extension: PDF
File size: 1.42 MB
Pages: 280
Author: Wided Batat
ISBN: 9781526458933, 9781526483584, 9781526483560, 1526458934, 1526483580, 1526483564
Language: English
Year: 2019

Product desciption

Digital Luxury Transforming Brands And Consumer Experiences Wided Batat by Wided Batat 9781526458933, 9781526483584, 9781526483560, 1526458934, 1526483580, 1526483564 instant download after payment.

The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital. This exciting new text, the first on this timely subject, written by an expert author explores the current malaise and offers ways forward through a mixture of research and practice-led examples.

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