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Digital Marketing Foundations And Strategy 5th Edition 5th Edition Debra Zahay

Name: Digital Marketing Foundations And Strategy 5th Edition 5th Edition Debra Zahay
SKU: BELL-58451796
Price: 31.00 USD
Availability: InStock
Rating: 5 (108 reviews)

SKU: BELL-58451796

$ 31.00 ~~$ 45.00~~ (-31%)

5.0

108 reviews

Digital Marketing Foundations And Strategy 5th Edition 5th Edition Debra Zahay instant download after payment.

Publisher: Cengage Learning

File Extension: PDF

File size: 35.12 MB

Pages: 448

Author: Debra Zahay, Lauren Labrecque, Brooke Reavey, Mary Lou Roberts

ISBN: 9780357720738, 0357720733

Language: English

Year: 2024

Edition: 5

Product desciption

Digital Marketing Foundations And Strategy 5th Edition 5th Edition Debra Zahay by Debra Zahay, Lauren Labrecque, Brooke Reavey, Mary Lou Roberts 9780357720738, 0357720733 instant download after payment.

Zahay/Labrecque/Reavey/Roberts' DIGITAL MARKETING FOUNDATIONS AND STRATEGY, 5th EDITION provides students with a comprehensive understanding of digital marketing. Using strategy concepts as its foundation helps students to easily translate material from other marketing and business courses into the practice of digital marketing. Chapters combine marketing theory and conceptual frameworks to provide students with a foundational understanding of digital marketing issue. DIGITAL MARKETING FOUNDATIONS AND STRATEGY FIFTH EDITION includes relevant updates on the impact of the COVID pandemic as well as trends in account-based marketing and Google algorithm updates. Regal and regulatory issues as well as AI and marketing automation are integrated throughout the text.