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Digital Strategies In The Pharmaceutical Industry Leonard Lerer

  • SKU: BELL-2361076
Digital Strategies In The Pharmaceutical Industry Leonard Lerer
$ 31.00 $ 45.00 (-31%)

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Digital Strategies In The Pharmaceutical Industry Leonard Lerer instant download after payment.

Publisher: Palgrave Macmillan
File Extension: PDF
File size: 1.11 MB
Pages: 256
Author: Leonard Lerer, Mike Piper
ISBN: 9781403903792, 1403903794
Language: English
Year: 2003

Product desciption

Digital Strategies In The Pharmaceutical Industry Leonard Lerer by Leonard Lerer, Mike Piper 9781403903792, 1403903794 instant download after payment.

This book is a comprehensive review of the current state of digital innovation, Internet activity, and e-business in the life sciences arena and a practical guide for managers planning, developing, and implementing e-strategies in the pharmaceutical industry. The authors provide numerous examples of innovative, best practice and lay the strategic foundation for using e-business across the pharmaceutical value chain from drug discovery to physician promotion to direct-to-consumer marketing.

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