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Ecommerce 2017 13th Kenneth C Laudon Carol Guercio Traver

  • SKU: BELL-6671414
Ecommerce 2017 13th Kenneth C Laudon Carol Guercio Traver
$ 31.00 $ 45.00 (-31%)

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Ecommerce 2017 13th Kenneth C Laudon Carol Guercio Traver instant download after payment.

Publisher: Pearson
File Extension: PDF
File size: 13.15 MB
Pages: 912
Author: Kenneth C. Laudon, Carol Guercio Traver
ISBN: 9780134601564, 0134601564
Language: English
Year: 2017
Edition: 13th

Product desciption

Ecommerce 2017 13th Kenneth C Laudon Carol Guercio Traver by Kenneth C. Laudon, Carol Guercio Traver 9780134601564, 0134601564 instant download after payment.

Understanding The Vast And Expanding Field of E-commerce

 

Laudon’s E-commerce 2017: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Airbnb, Instacart, and others kick-off the course while preparing students for real-life scenarios.

 

In the Thirteenth Edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today’s tech world. They built in additional video cases for each chapter, making the material even more accessible to students as they prepare for their future roles in business.

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