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Ecommerce Concepts Principles And Application Zheng Qin Qinghong Shuai

SKU: BELL-47201762

$ 31.00 ~~$ 45.00~~ (-31%)

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Ecommerce Concepts Principles And Application Zheng Qin Qinghong Shuai instant download after payment.

Publisher: Springer

File Extension: PDF

File size: 11.71 MB

Pages: 431

Author: Zheng Qin, Qinghong Shuai, Guolong Wang, Pu Zhang, Mengyu Cao, Mingshi Chen

ISBN: 9789811964374, 9811964378

Language: English

Year: 2022

Product desciption

Ecommerce Concepts Principles And Application Zheng Qin Qinghong Shuai by Zheng Qin, Qinghong Shuai, Guolong Wang, Pu Zhang, Mengyu Cao, Mingshi Chen 9789811964374, 9811964378 instant download after payment.

This book mainly discusses the background of e-commerce, the basic knowledge of e-commerce, the basic models of e-commerce, the basic principles of e-commerce and the cases of e-commerce. This book has formed a theoretical system of e-commerce with a clear integration boundary. The introduction of the systematic theory is guided by the background of e-commerce, centered on the model of e-commerce, paved with the principles of e-commerce and integrated with the cutting-edge cases. This book defines the basic concepts, models and principle of e-commerce in the form of mathematical analysis and analyzes the basic theory of e-commerce from the perspective of mathematical model. This enables readers to form an abstract understanding of the connotation and extension of e-commerce. It establishes a knowledge system with the background of social ecology, engineering ecology and innovative ecology, taking the models of e-commerce as the core, the principles of e-commerce as the process, the architecture of e-commerce as the platform and the operation and management of e-commerce as the means to integrate the knowledge into application. This book uses case study to comprehensively analyze and apply the knowledge system involved in e-commerce, combining theoretical research with engineering research. Through this book, readers can systematically master all kinds of theories involved in e-commerce. This book aims at different professional and diverse reader groups. It can be used as the basic books for students of various e-commerce-related specialties.