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Eservices Opportunities And Threats Evanschitzky Heiner Gopalkrishnan R Iyer Eds

  • SKU: BELL-1553990
Eservices Opportunities And Threats Evanschitzky Heiner Gopalkrishnan R Iyer Eds
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Eservices Opportunities And Threats Evanschitzky Heiner Gopalkrishnan R Iyer Eds instant download after payment.

Publisher: duv
File Extension: PDF
File size: 1.43 MB
Pages: 202
Author: Evanschitzky; Heiner; Gopalkrishnan R. Iyer (eds.)
ISBN: 9783835008014, 3835008013
Language: English
Year: 2007

Product desciption

Eservices Opportunities And Threats Evanschitzky Heiner Gopalkrishnan R Iyer Eds by Evanschitzky; Heiner; Gopalkrishnan R. Iyer (eds.) 9783835008014, 3835008013 instant download after payment.

This volume presents the best papers of the special issue ''E-Services'' of the Journal of Value Chain Management. In association with Marketing Center Muenster (University of Muenster, Germany) and the Center for Services Marketing and Management (Florida Atlantic University, USA), the volume provides a thorough introduction and systematic overview of the new and emerging field ''E-Services''.

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