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Essentials Of Global Marketing Svend Hollensen

Name: Essentials Of Global Marketing Svend Hollensen
SKU: BELL-2430570
Price: 31.00 USD
Availability: InStock
Rating: 4.4 (92 reviews)

SKU: BELL-2430570

$ 31.00 ~~$ 45.00~~ (-31%)

4.4

92 reviews

Essentials Of Global Marketing Svend Hollensen instant download after payment.

Publisher: Prentice Hall

File Extension: PDF

File size: 11.82 MB

Pages: 529

Author: Svend Hollensen

ISBN: 9780273717843, 0273717847

Language: English

Year: 2008

Product desciption

Essentials Of Global Marketing Svend Hollensen by Svend Hollensen 9780273717843, 0273717847 instant download after payment.

Essentials of Global Marketing' has a clear structure, with a starting point in the SMEs and the five main decisions that SMEs (and larger firms) face in connection with the internationalization process: Part 1: The decision whether to internationalize Part 2: Deciding which markets to enter Part 3: Developing the market entry strategies Part 4: Designing the global marketing programmes Part 5: Implementing and coordination the global marketing programme The book has a 100% global perspective, in delivering cases from all parts of the world to support chapters and parts. The book has the following key characteristics: - Excellent supplements (video cases, video clips, PowerPoints etc.) - Integrates the latest marketing trends - Overview model of the total global marketing planning process in the beginning of the book