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Essentials Of Services Marketing Wirtz Essentials Of Services Marketing Global Edition 3rd Edition Jochen Wirtz

  • SKU: BELL-21976392
Essentials Of Services Marketing Wirtz Essentials Of Services Marketing Global Edition 3rd Edition Jochen Wirtz
$ 31.00 $ 45.00 (-31%)

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Essentials Of Services Marketing Wirtz Essentials Of Services Marketing Global Edition 3rd Edition Jochen Wirtz instant download after payment.

Publisher: Pearson
File Extension: PDF
File size: 43.91 MB
Author: Jochen Wirtz, Christopher Lovelock
ISBN: 9781292089959, 9781292090061, 1292089954, 1292090065
Language: English
Year: 2017
Edition: 3rd edition

Product desciption

Essentials Of Services Marketing Wirtz Essentials Of Services Marketing Global Edition 3rd Edition Jochen Wirtz by Jochen Wirtz, Christopher Lovelock 9781292089959, 9781292090061, 1292089954, 1292090065 instant download after payment.

Essentials of Services Marketing, 3e, is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook with visual learning aids and clear language. It has been designed so that instructors can make selective use of chapters and cases to teach courses of different lengths and formats in either services marketing or services management.

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