Fashion Marketing Management V Ramesh Babu A Arunraj by V. Ramesh Babu, A. Arunraj 9788193644614, 9789385059490, 8193644611, 9385059491 instant download after payment.

Focusing on fashion, apparel and retail merchandising, this book starts
with an Introduction to the apparel business, then leads on to an
examination of marketing, fashion, apparel, and retail merchandising,
including costing and procedures and documentation needed for export.
This
book will be invaluable for all textile and fashion students on both
undergraduate and postgraduate courses. It outlines the guideline and
basics to the students about the activities of marketing and
merchandising in apparel industry.
Cover; Half title; Fashion Marketing Management; Contents; 1 Introduction to fashion business; 2 Apparel marketing; 3 Fashion merchandising; 4 Apparel merchandising; 5 Retail and visual merchandising; 6 Sourcing; 7 Garment costing; 8 Export documentation; Index