Food Wars The Global Battle For Minds Mouths And Markets Tim Lang Michael Heasman by Tim Lang; Michael Heasman 9781849776011, 9781853837012, 9781853837029, 1849776016, 1853837016, 1853837024 instant download after payment.

"Food Wars argues that two conflicting paradigms (one developing food through integrating the 'life sciences', the other through integrating 'ecology') are battling to replace the dominant industrial-productionist model of the 20th century, both grappling to attract investment, public support and policy legitimacy over the appropriate use of biology and food technologies."--Jacket.
Content: The food wars thesis --
Diet and health: diseases and food --
The policy responses to diet and disease --
The food wars business --
The consumer culture war --
The quality war: putting public and environmental health together? --
Food democracy or food control? --
The future(s).
Abstract: Argues that two conflicting paradigms (one developing food through integrating the 'life sciences', the other though 'ecology') are battling to replace the dominant industrial-productionist model of the 20th century, grappling to attract investment, public support and policy legitimacy over the appropriate use of biology and food technologies.