Fundraising Strategies For Small Shops Scott C Stevenson by Scott C. Stevenson 9781118691496, 9781118703953, 1118691490, 1118703952 instant download after payment.

Originally published by Stevenson, Inc., this practical resource features important fundraising principles and techniques for small charities and nonprofit organizations that do not have the resources to support robust fundraising plans.

Important topics covered include:

• Development plans
• Developing fundraising plans
• First-time fundraising efforts
• Annual operational plans
• Donor calls
• Major gift solicitations
• Phonathons and direct mail on a shoestring budget
• Endowments
• Event planning
• Participation rates
• Bequests
• Fundraising consultants
• Sponsorship revenue
• First-time solicitor training
• Social media outreach

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

Content:
Chapter 1 Getting Started: Basic Fundraising Strategies (pages 4–8):
Chapter 2 Planning Actions and Analyzing Performance (pages 9–12):
Chapter 3 Making the Most of Face?to?Face Solicitation (pages 13–16):
Chapter 4 Building a Robust Annual Fund (pages 17–20):
Chapter 5 Promoting Major Gifts and Planned Giving (pages 21–25):
Chapter 6 Winning Support through Direct Mail Solicitation (pages 26–30):
Chapter 7 Contacting Donors and Prospects by Phone (pages 31–34):
Chapter 8 Creating Profitable Events and Sizable Sponsorships (pages 35–40):
Chapter 9 Messaging and Public Relations (pages 41–44):
Chapter 10 Building a Fundraising Board (pages 45–48):
Chapter 11 Getting the Most Out of Volunteers (pages 49–52):
Chapter 12 Leveraging the Power of Social Media (pages 53–56):