Gamification For Product Excellence Make Your Product Stand Out With Higher User Engagement Retention And Innovation 1st Edition Mike Hyzy by Mike Hyzy, Bret Wardle 9781837638383, 1837638381 instant download after payment.

In this book, you'll start by understanding about gamification, its key concepts, and how Product Managers can leverage it to drive user engagement in non-game scenarios. Progressively, you’ll learn different Gamification frameworks, mechanics, and elements with structured ways to implement them while designing a successful Gamification strategy tailored for a business case. You'll now implement and test the designed strategy prototype with the users for feedback. Additionally, you’ll discover how to sell your strategy to stakeholders to get full buy-in from the top down, and how to gamify your product development process in order to drive innovation, engagement, and motivation.

By the time you finish reading, you'll be primed to harness the power of gamification, taking your product and processes to the next level. You will have benefited from proven case studies, best practices, and tips, ensuring you are well-equipped to apply gamification principles to your work as a product development professional.

What you will learn

Learn about the concept of gamification and how to engage your user with it

Gain insights into the functionality and implementation of different gamification frameworks

Master specific game elements and mechanics that can be used to improve the experiences you create

Design a successful gamification strategy to test the hypothesis and develop a business case

Implement and test the created prototype with users for feedback

Learn the argument structure to sell gamification strategy to stakeholders

Utilize design thinking exercises and game elements to improve the product management process