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Global Brand Strategy Unlocking Brand Potential Across Countries Cultures Markets Sicco Van Gelder

  • SKU: BELL-983720
Global Brand Strategy Unlocking Brand Potential Across Countries Cultures Markets Sicco Van Gelder
$ 31.00 $ 45.00 (-31%)

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Global Brand Strategy Unlocking Brand Potential Across Countries Cultures Markets Sicco Van Gelder instant download after payment.

Publisher: Kogan Page
File Extension: CHM
File size: 2.95 MB
Pages: 260
Author: Sicco Van Gelder
ISBN: 9780749440237, 9781417572250, 0749440236, 1417572256
Language: English
Year: 2003

Product desciption

Global Brand Strategy Unlocking Brand Potential Across Countries Cultures Markets Sicco Van Gelder by Sicco Van Gelder 9780749440237, 9781417572250, 0749440236, 1417572256 instant download after payment.

This book provides a rigorous analytical framework that can be used comparatively across markets to reveal the factors that are most significant to particular types of brands.

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