Strategic brand management building measuring and managing brand equity 4th Edition by Kevin Lane Keller 0273779419 978-0273779414 by Keller, Kevin Lane 9780132664257, 9780273779414, 9780273780045, 0132664259, 0273779419, 0273780042 instant download after payment.

Strategic brand management building measuring and managing brand equity 4th Edition by Kevin Lane Keller - Ebook PDF Instant Download/Delivery: 0273779419, 978-0273779414

Full download Strategic brand management building measuring and managing brand equity 4th Edition after payment

Product details:

ISBN 10: 0273779419

ISBN 13: 978-0273779414

Author: Kevin Lane Keller

For students, managers and senior executives studying Brand Management. Keller's market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States. The editorial team at Pearson has worked closely with educators around the globe to include:

Table of contents:

1. Brands and brand management

2. Customer-based brand equity and brand positioning

3. Brand resonance and the brand value chain

4. Choosing brand elements to build brand equity

5. Designing marketing programs to build brand equity

6. Integrating marketing communications to build brand equity

7. Leveraging secondary brand associations to build brand equity

8. Developing a brand equity measurement and management system

9. Measuring sources of brand equity: capturing customer mind-set

10. Measuring outcomes of brand equity: capturing market performance

11. Designing and implementing branding architecture strategies

12. Introducing and naming new products and brand extensions

13. Managing brands over time

14. Managing brands over geographic boundaries and market segments

15. Closing observations

People also search:

what is strategic brand management

what is strategic brand management process

strategic brand management courses

strategic brand management 5th edition pdf

Tags: Kevin Lane Keller, Strategic, management, building