EbookBell.com

Most ebook files are in PDF format, so you can easily read them using various software such as Foxit Reader or directly on the Google Chrome browser.
Some ebook files are released by publishers in other formats such as .awz, .mobi, .epub, .fb2, etc. You may need to install specific software to read these formats on mobile/PC, such as Calibre.

Please read the tutorial at this link: https://ebookbell.com/faq

We offer FREE conversion to the popular formats you request; however, this may take some time. Therefore, right after payment, please email us, and we will try to provide the service as quickly as possible.

For some exceptional file formats or broken links (if any), please refrain from opening any disputes. Instead, email us first, and we will try to assist within a maximum of 6 hours.

EbookBell Team

Global Brands The Evolution Of Multinationals In Alcoholic Beverages Teresa Da Silva Lopes

SKU: BELL-1295362

$ 31.00 ~~$ 45.00~~ (-31%)

0 reviews

Global Brands The Evolution Of Multinationals In Alcoholic Beverages Teresa Da Silva Lopes instant download after payment.

Publisher: Cambridge University Press

File Extension: PDF

File size: 4.55 MB

Pages: 348

Author: Teresa da Silva Lopes

ISBN: 9780521833974, 0521833973

Language: English

Year: 2007

Product desciption

Global Brands The Evolution Of Multinationals In Alcoholic Beverages Teresa Da Silva Lopes by Teresa Da Silva Lopes 9780521833974, 0521833973 instant download after payment.

Brands help explain why, in a world focused on science and new technology, several of the world's multinational corporations have little to do with either. Rather they are old firms with little critical investment in patents or copyrights. For these firms, the critical intellectual property is trademarks. Global Brands explains how the world's largest multinationals in alcoholic beverages achieved global leadership; the predominant corporate governance structures for firms' marketing-based industries; and why these firms form alliances with direct competitors.