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Global Marketing Express Exec 1st Edition Douglas Lamont

Name: Global Marketing Express Exec 1st Edition Douglas Lamont
SKU: BELL-2161948
Price: 31.00 USD
Availability: InStock
Rating: 4.1 (80 reviews)

SKU: BELL-2161948

$ 31.00 ~~$ 45.00~~ (-31%)

4.1

80 reviews

Global Marketing Express Exec 1st Edition Douglas Lamont instant download after payment.

Publisher: Capstone

File Extension: PDF

File size: 1.38 MB

Pages: 127

Author: Douglas Lamont

ISBN: 1841121916, 9781841121918

Language: English

Year: 2002

Edition: 1

Product desciption

Global Marketing Express Exec 1st Edition Douglas Lamont by Douglas Lamont 1841121916, 9781841121918 instant download after payment.

Fast track route to mastering all aspects of global marketingCovers all the key techniques for successful global marketing, from creating global brands to building an international culture, and from selecting international executives to delivering innovation globallyExamples and lessons from some of the world's most successful businesses, including McDonalds, Unilever and Nokia, and ideas from the smartest thinkers, including Philip Kotler and Michael Czinkota.Includes a glossary of key concepts and a comprehensive resources guide