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Globalization Communication and the Workplace Talking Across the World 1st Edition by Gail Forey, Jane Lockwood 978-1441107671 1441107673

  • SKU: BELL-2263046
Globalization Communication and the Workplace Talking Across the World 1st Edition by Gail Forey, Jane Lockwood 978-1441107671 1441107673
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Globalization Communication and the Workplace Talking Across the World 1st Edition by Gail Forey, Jane Lockwood 978-1441107671 1441107673 instant download after payment.

Publisher: Continuum International Publishing Group
File Extension: PDF
File size: 1.29 MB
Pages: 289
Author: Gail Forey, Jane Lockwood
ISBN: 0826446078
Language: English
Year: 2010

Product desciption

Globalization Communication and the Workplace Talking Across the World 1st Edition by Gail Forey, Jane Lockwood 978-1441107671 1441107673 by Gail Forey, Jane Lockwood 0826446078 instant download after payment.

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Product details:

ISBN 10: 1441107673

ISBN 13: 978-1441107671

Author: Gail Forey, Jane Lockwood

The global developments in Information Technology Enabled Services have transformed customer service encounters which were until recently face-to-face. The major business areas of healthcare, insurance, banking and media are increasingly moving their customer processes to call centres, web based interaction, and email. ITES is set for explosive growth over the next decade, alongside being increasingly outsourced to non-English speaking destinations. The need for good English language communication skills is becoming ever more acute.This book looks closely at interactive communication in customer-facing services, featuring the voices of both academics and those in industry. It aims to integrate the work of applied linguists, teachers, trainers and businesses. After an initial discussion on the value of research to applied training, the major issues of ITES communications are addressed with either an academic analysis being followed by a training example derived from it, or with an analysis of a workplace problem followed by a research-based solution proposal. This volume should appeal to a wide readership in academic, business training and HR departments.

Table of contents:

Part I: Current Issues in English Communication in the Globalized Workplace
Chapter 1. Introduction
Chapter 2. English in Tiers in the Workplace: A Case Study of Email Usage
Chapter 3. English as a Key Resource to Business and Development
Chapter 4. Communication Skills in Contemporary Service Workplaces: Some Problems

Part II: Managing the Telephone Relationship with the Customer: Interpersonal Complexity
Chapter 5. “I was so angry. It was unbelievable…” A Comparison of Written and Spoken Customer Service Complaints
Chapter 6. Naming and Negotiating Relationships in Call Centre Talk
Chapter 7. Call Centre Discourse: Graduation in Relation to Voice Quality and Attitudinal Profile
Chapter 8. Researching and Understanding Accent Shifts in Indian Call Centre Agents

Part III: Language, Culture and Training in the Globalized Workplace
Chapter 9. Talking About Talking: Comparing the Approaches of Intercultural Trainers and Language Teachers
Chapter 10. Reconceptualizing Culture for Workplace Communication
Chapter 11. India Rising: The Need for Two Way Training
Chapter 12. Call Center Training and Language in the Philippines
Chapter 13. What Causes Communication Breakdown in the Call Centres? The Discrepancies in the Communications Training and Research

Part IV: Communication Skills: Assessment and its Uses
Chapter 14. Consulting Assessment for the Business Processing Outsourcing (BPO) Industry in the Philippines
Chapter 15. Language Assessment in Call Centres: The Case of the Customer Service Representative

Part V: Beyond the Workplace: Social Implications
Chapter 16. Language Globalization & the Workplace: Education and Social Implications

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Tags: Gail Forey, Jane Lockwood, Globalization, Workplace

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