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Handbook Of Market Segmentation Strategic Targeting For Business And Technology Firms 3rd Edition Weinstein

  • SKU: BELL-56087090
Handbook Of Market Segmentation Strategic Targeting For Business And Technology Firms 3rd Edition Weinstein
$ 31.00 $ 45.00 (-31%)

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Handbook Of Market Segmentation Strategic Targeting For Business And Technology Firms 3rd Edition Weinstein instant download after payment.

Publisher: Routledge
File Extension: PDF
File size: 3.75 MB
Pages: 260
Author: Weinstein, Art
ISBN: 9780789021571, 9780203862483, 9780789021564, 9780789033185, 9781135185664, 0789021579, 0203862481, 0789021560, 0789033186
Language: English
Year: 2004
Edition: 3

Product desciption

Handbook Of Market Segmentation Strategic Targeting For Business And Technology Firms 3rd Edition Weinstein by Weinstein, Art 9780789021571, 9780203862483, 9780789021564, 9780789033185, 9781135185664, 0789021579, 0203862481, 0789021560, 0789033186 instant download after payment.

This is a practical how-to guide to what marketers need to know about defining, segmenting and targeting business markets: assessing customer needs; gauging the competition; designing winning strategies; and maximising corporate resources.

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