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Hospitality Sales And Promotion Strategies For Success Derek Taylor Auth

Name: Hospitality Sales And Promotion Strategies For Success Derek Taylor Auth
SKU: BELL-4438312
Price: 31.00 USD
Availability: InStock
Rating: 4.8 (64 reviews)

SKU: BELL-4438312

$ 31.00 ~~$ 45.00~~ (-31%)

4.8

64 reviews

Hospitality Sales And Promotion Strategies For Success Derek Taylor Auth instant download after payment.

Publisher: Elsevier

File Extension: PDF

File size: 2.12 MB

Pages: 324

Author: Derek Taylor (Auth.)

ISBN: 9780080508207, 9780750649865, 0080508200, 0750649860

Language: English

Year: 2001

Product desciption

Hospitality Sales And Promotion Strategies For Success Derek Taylor Auth by Derek Taylor (auth.) 9780080508207, 9780750649865, 0080508200, 0750649860 instant download after payment.

'Hospitality Sales and Promotion' is the essential guide for every manager in the hospitality industry wanting to achieve maximum profits from their sales promotions. Practical and down-to-earth, this guide discovers: * who is your customer? market segments and groups * how can you reach them effectively? the secrets of successful public relations * new and traditional technologies; from direct mail to using the Internet to maximum advantage. Derek Taylor has a wealth of experience in the hospitality industry and has worked with and advised numerous international corporate hospitality companie.