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Handbook Of Scales In Tourism And Hospitality Research Dogan Gursoy

Name: Handbook Of Scales In Tourism And Hospitality Research Dogan Gursoy
SKU: BELL-40666074
Price: 31.00 USD
Availability: InStock
Rating: 4.7 (46 reviews)

SKU: BELL-40666074

$ 31.00 ~~$ 45.00~~ (-31%)

4.7

46 reviews

Handbook Of Scales In Tourism And Hospitality Research Dogan Gursoy instant download after payment.

Publisher: CABI

File Extension: PDF

File size: 1.98 MB

Pages: 432

Author: Dogan Gursoy, Muzaffer Uysal, Ercan Sirakaya-Turk, Yuksel Ekinci, Seyhmus Baloglu

ISBN: 9781780644530, 1780644531

Language: English

Year: 2015

Product desciption

Handbook Of Scales In Tourism And Hospitality Research Dogan Gursoy by Dogan Gursoy, Muzaffer Uysal, Ercan Sirakaya-turk, Yuksel Ekinci, Seyhmus Baloglu 9781780644530, 1780644531 instant download after payment.

As the field of tourism and hospitality experiences maturity and scientific sophistication, researchers need to fully understand the breadth and depth of existing scales that help explain, understand, monitor, and predict not only behavior but also consequences of such behavior as a function of demand and supply interactions in the field. By introducing the importance of measurement and scales and providing groupings of existing scales, The Handbook of Scales in Tourism and Hospitality Research serves as the state-of-the-art reference book in the field of tourism, hospitality and allied fields such leisure, recreation, and services management.