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How To Measure And Manage Your Corporate Reputation 1st Edition Terry Hannington

  • SKU: BELL-51555088
How To Measure And Manage Your Corporate Reputation 1st Edition Terry Hannington
$ 31.00 $ 45.00 (-31%)

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How To Measure And Manage Your Corporate Reputation 1st Edition Terry Hannington instant download after payment.

Publisher: Taylor & Francis Group
File Extension: EPUB
File size: 2.33 MB
Pages: 110
Author: Terry Hannington
ISBN: 9780754682974, 0754682978
Language: English
Year: 2004
Edition: 1

Product desciption

How To Measure And Manage Your Corporate Reputation 1st Edition Terry Hannington by Terry Hannington 9780754682974, 0754682978 instant download after payment.

The issue of brand has overshadowed that of reputation. It has been fashionable to re-brand, spend a lot of money on advertising and hope that you can leave your negative baggage behind. This strategy doesn't always work, witness Monday or Consignia, both victims of their 'infectious history'. Terry Hannington provides a blueprint for effectively measuring and managing your reputation. That means understanding the difference between brand and reputation, the significance of the latter and how you get your reputation in the first place. This book shows you how to measure and understand stakeholder influence via reputation assessment research techniques and, once you have done that, how to build and manage a reputation management plan.

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