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Integrated Brand Marketing And Measuring Returns Philip J Kitchen

Name: Integrated Brand Marketing And Measuring Returns Philip J Kitchen
SKU: BELL-2388996
Price: 31.00 USD
Availability: InStock
Rating: 5 (108 reviews)

SKU: BELL-2388996

$ 31.00 ~~$ 45.00~~ (-31%)

5.0

108 reviews

Integrated Brand Marketing And Measuring Returns Philip J Kitchen instant download after payment.

Publisher: Palgrave Macmillan

File Extension: PDF

File size: 3.25 MB

Pages: 200

Author: Philip J. Kitchen

ISBN: 9780230577343, 0230577342

Language: English

Year: 2010

Product desciption

Integrated Brand Marketing And Measuring Returns Philip J Kitchen by Philip J. Kitchen 9780230577343, 0230577342 instant download after payment.

A successful marketing manager needs to be able to use different media channels to reach specific audiences, and be able to know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores these criteria.