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Integrated Marketing Communication Creative Strategy From Idea To Implementation 3rd Edition Robyn Blakeman

Name: Integrated Marketing Communication Creative Strategy From Idea To Implementation 3rd Edition Robyn Blakeman
SKU: BELL-10984798
Price: 31.00 USD
Availability: InStock
Rating: 5 (110 reviews)

SKU: BELL-10984798

$ 31.00 ~~$ 45.00~~ (-31%)

5.0

110 reviews

Integrated Marketing Communication Creative Strategy From Idea To Implementation 3rd Edition Robyn Blakeman instant download after payment.

Publisher: Rowman & Littlefield

File Extension: PDF

File size: 3.46 MB

Pages: 368

Author: Robyn Blakeman

ISBN: 9781538101063, 1538101068

Language: English

Year: 2018

Edition: 3

Product desciption

Integrated Marketing Communication Creative Strategy From Idea To Implementation 3rd Edition Robyn Blakeman by Robyn Blakeman 9781538101063, 1538101068 instant download after payment.

Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. Throughout, she explores visual and verbal tactics, along with the use of business theory and practices, and how these affect the development of the creative message. This user-friendly introduction walks students through the varied strands of IMC, including advertising, PR, direct marketing, and sales promotion, in a concise and logical fashion.