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International Marketing 11th Edition 11th Michael R Czinkota

Name: International Marketing 11th Edition 11th Michael R Czinkota
SKU: BELL-52727558
Price: 31.00 USD
Availability: InStock
Rating: 5 (90 reviews)

SKU: BELL-52727558

$ 31.00 ~~$ 45.00~~ (-31%)

5.0

90 reviews

International Marketing 11th Edition 11th Michael R Czinkota instant download after payment.

Publisher: Cengage Learning

File Extension: PDF

File size: 24.5 MB

Pages: 642

Author: Michael R. Czinkota, Ilkka A. Ronkainen

ISBN: 9780357445129, 0357445120

Language: English

Year: 2023

Edition: 11th

Product desciption

International Marketing 11th Edition 11th Michael R Czinkota by Michael R. Czinkota, Ilkka A. Ronkainen 9780357445129, 0357445120 instant download after payment.

Examine today's best practices and key issues impacting international marketing with the best-selling, upper-level international marketing text -- Czinkota/Ronkainen/Cui's INTERNATIONAL MARKETING, 11E. This innovative resource offers cutting-edge international marketing strategies and guidelines using the latest examples. You explore the range of international marketing topics, from start-up operations and new market entry considerations to key international issues confronting today's giant global marketers. Updates address international e-commerce and technology as well as the impact of culture and government on marketing throughout the world. Case studies highlight the latest marketing practices in real organizations, while Internet exercises focus on online opportunities. This in-depth coverage prepares you for success in today's international business world, whether you are an upcoming international marketer or practicing executive.