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International Marketing 15th Philip Cateora Mary Gilly John Graham

  • SKU: BELL-2453122
International Marketing 15th Philip Cateora Mary Gilly John Graham
$ 31.00 $ 45.00 (-31%)

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International Marketing 15th Philip Cateora Mary Gilly John Graham instant download after payment.

Publisher: McGraw-Hill/Irwin
File Extension: PDF
File size: 28.95 MB
Pages: 659
Author: Philip Cateora, Mary Gilly, John Graham
ISBN: 9780073529943, 007352994X
Language: English
Year: 2010
Edition: 15th

Product desciption

International Marketing 15th Philip Cateora Mary Gilly John Graham by Philip Cateora, Mary Gilly, John Graham 9780073529943, 007352994X instant download after payment.

Cateora and Graham’s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 15th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.

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