International marketing and export management 8th Edition by Gerald Albaum, Edwin Duerr, Alexander Josiassen ISBN 9781292016924 by Albaum, Gerald S.; Duerr, Edwin; Josiassen, Alexander 9781292016924, 9781292016955, 1292016922, 1292016957 instant download after payment.

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ISBN 13: 9781292016924
Author: Gerald Albaum, Edwin Duerr, Alexander Josiassen

International Marketing and Export Management 8e offers an accessible state-of-the-art text in international marketing. The book covers the evolving internationally competitive landscape that almost all firms and consumers find themselves acting in today. Consumers because they often make consumption choices where there are international options, and firms because they either compete internationally or have international competitors in their domestic market.

The eighth edition retains its clear and comprehensive coverage of the opportunities for companies of all sizes and in all industries in the export of goods, services, intellectual property and business models.

Written in a no-nonsense style, the book has been updated to offer the most up-to-date discussion of the literature in the area.

International marketing and export management 8th Table of contents:

1. International Marketing in a Connected World
2. New to the Eighth Edition
3. Aims and Objectives
4. Target Audience
5. About the Authors
6. List of Abbreviations
7. Figures
8. Tables
9. Text
10. Chapter 1 International Marketing and Exporting
11. Learning Outcomes
12. Introduction
13. The Growing Importance of International Marketing and Export Management
14. Recession and Recovery
15. Increased International Interdependence
16. Exports as One Engine of Growth
17. Innovation and Entrepreneurship as Engines of Economic Growth
18. Five Reasons Why Rapid Growth in International Business Will Continue to Be the Norm Rather Than the Exception
19. Increasing Competitive Demands on Business Worldwide
20. Problems and Needs
21. Responding to Increasing Opportunities and Threats
22. Being Effective: the Nature and Practice of International Marketing
23. A Definition and Unique Requirements
24. Internationalization and the Global Marketer
25. Internationalizing
26. International Marketing Management
27. The Relationship of Exporting and Importing
28. Some Similarities and Differences
29. Export Marketing Planning and Strategy
30. Demand Management
31. Obstacles to Exporting
32. The Impact of Technology
33. Entrepreneurial Approaches to International Marketing
34. Online Marketplaces
35. The Virtual Company
36. Business–Government Alliances
37. The Growth of Non-Traditional Exports
38. Exporting Services of Knowledge-Industry Workers
39. Exporting Business Models
40. Importing Customers
41. Purpose and Approach of the Book
42. Appendix The Worldwide Recession and Recovery of 2007–2016
43. Questions for Discussion
44. References
45. Further Reading
46. Chapter 2 Bases of International Marketing
47. Learning Outcomes
48. Introduction
49. Potential Benefits from Export Marketing
50. The Effects of Imports
51. The Effect of Exports
52. Increasing Productivity and Efficiency
53. International Trade Theories
54. The Classical Theory of International Trade
55. Absolute Advantage
56. Comparative Advantage
57. Equal Advantage
58. The Factor Proportion Theory
59. The Product Life-Cycle Theory of International Trade
60. Concerns Over Free Trade
61. Export Behavior Theories and Motives
62. Basic Goals
63. Specific Reasons
64. Managerial Urge
65. Unique Product/Technology Competence
66. Risk Diversification
67. Foreign Market Opportunities
68. Change Agents
69. Economies of Scale
70. Foreign Marketing Advantages
71. Extend Sales of Seasonal Product
72. Excess Capacity of Resources
73. Unsolicited Foreign Orders
74. Small Domestic Market
75. Stagnant or Declining Home Market
76. Resources
77. Multinational, Global, World Companies
78. Other Goals
79. A Concluding Comment
80. The Development of Export in the Firm: Internationalization Stages
81. Exporting and the Network Model
82. Ethical/Moral Issues
83. Defining Ethics
84. Possible Bases for Ethical Decision-Making
85. Applying Ethics in International Marketing
86. Social Responsibility and the Business Environment
87. The Stakeholder Concept
88. Changing Views of Social Responsibility
89. Effects on the Political/Legal Environment
90. Summary
91. Questions for Discussion
92. References
93. Further Reading
94. Chapter 3 The International Environment: Culture, Economic Forces, and Competition
95. Learning Outcomes
96. Introduction
97. Culture and the Socio-Cultural Environment
98. Managing Cultural Differences
99. The Nature of Culture
100. Culture and Communication
101. Self-Reference Criterion (SRC)
102. A Concluding Comment
103. Economic Forces
104. Market Development
105. Some Areas of Change
106. Competition
107. Nature of Competition
108. Factors Influencing Competition
109. Summary
110. Questions for Discussion
111. References
112. Further Reading
113. Chapter 4 The International Environment: Government, Political, and Legal Forces
114. Learning Outcomes
115. Introduction
116. Role of Government
117. Government Controls
118. License Requirements
119. Tariffs
120. Quotas
121. Extra Taxes
122. Qualitative Controls
123. Exchange Controls
124. Promotional Activities
125. Financial Activities
126. Information Services
127. Export Facilitating Activities
128. Promotion by Private Organizations
129. State Trading
130. Economic Integration
131. Summary
132. Questions for Discussion
133. References
134. Further Reading
135. Chapter 5 Market Selection: Definition and Strategies
136. Learning Outcomes
137. Introduction
138. Market Definition and Segmentation
139. Export Market Segmentation
140. Measurability
141. Accessibility
142. Profitability
143. Actionability
144. Bases of Segmentation
145. Market Selection Process, Procedure, and Strategy
146. Market Selection Process: Reactive versus Proactive Approaches
147. Market Selection Procedures: Expansive versus Contractible Methods
148. Expansive Methods
149. Contractible Methods
150. Step 1: Geographic Segmentation
151. Step 2: Customer Segmentation
152. Market Selection Strategies
153. Considerations Affecting the Choice of Export Market Expansion Strategy
154. Product Factors
155. Environmental Factors
156. Export Marketing Factors
157. Foreign Market Portfolios: Technique and Analysis
158. Standardized Approach to Portfolio Analysis
159. Applying a Portfolio Model to Export Market Selection Decisions
160. Invest/Grow Countries
161. Harvest/Divest/License/Combine Countries
162. Dominate/Divest Countries
163. Selectivity Countries
164. Summary
165. Questions for Discussion
166. References
167. Further Reading
168. Chapter 6 Information for International Marketing Decisions
169. Learning Outcomes
170. Introduction
171. Export Marketing Research
172. Marketing Research Defined
173. The Export Market(ing) Research Process
174. Problem Formulation
175. Method of Inquiry
176. Research Method and Design
177. Data-Collection Techniques
178. Sample Design
179. Implementing Data Collection
180. Analysis and Interpretation
181. Reporting Results
182. Issues of Concern
183. Summary
184. Questions for Discussion
185. References
186. Further Reading
187. Chapter 7 Market Entry Strategies
188. Learning Outcomes
189. Introduction
190. Entry as a Channel Decision
191. Channel Structure
192. Importance of the Entry Decision
193. The Whole Channel Concept
194. Entry as a Strategy
195. The Elements of Entry Strategy
196. Alternative Market Entry Modes
197. Channels Between Nations
198. Exporting
199. Licensing
200. Contract Manufacturing
201. Management Contracting
202. Manufacturing
203. Assembly Operations
204. Joint Venture
205. Other
206. Channels Within Nations
207. Factors Influencing Choice of Entry Mode
208. Type of Mode
209. Target Market
210. Product
211. Availability of Marketing Organization
212. Company Considerations
213. Governmental Policies
214. Concluding Comment
215. Channel Members
216. Managing the Channel
217. Relations with Intermediaries
218. Channel Feedback
219. Selecting the Entry Mode
220. Naive Rule
221. Pragmatic Rule
222. The Strategy Rule
223. Using Free Areas
224. Summary
225. Questions for Discussion
226. References
227. Further Reading
228. Chapter 8 In Depth with Entry Modes
229. Learning Outcomes
230. Introduction
231. Indirect Export
232. Marketing Organizations
233. Home-Country-Based Merchants
234. Export Merchants
235. Trading Company
236. Export Desk Jobber
237. Home-Country-Based Agents
238. Export Commission House
239. Confirming House
240. Resident Buyer
241. Broker
242. Export Management Company
243. Manufacturer’s Export Agent
244. Evaluation of Marketing Organizations
245. Cooperative Organizations
246. Piggyback Marketing
247. Exporting Combinations
248. Direct Export
249. Home-Country-Based Department
250. Built-in Department
251. Separate Export Department
252. Export Sales Subsidiary
253. Foreign Sales Branch
254. Storage or Warehousing Facilities
255. Foreign Sales Subsidiary
256. Traveling Salesperson
257. Evaluation of Dependent Organizations
258. Foreign-Based Distributors and Agents/Representatives
259. Relations with Foreign-Based Distributors and Agents
260. Selecting a Foreign Representative
261. Online Technologies
262. Gray Market Exporting
263. Measuring Performance
264. Summary
265. Questions for Discussion
266. References
267. Further Reading
268. Appendix Developing an Export Plan
269. Chapter 9 Nonexport Entry Modes
270. Learning Outcomes
271. Introduction
272. Alternative Modes of Entry
273. Manufacturing Facilities
274. General Considerations
275. Location
276. Ownership
277. Implementation of the Decision
278. Assembly Operations
279. Strategic Alliances
280. Nature of Strategic Alliances
281. Licensing
282. Objectives and Evaluation
283. Contracting
284. Contract Manufacturing
285. Outsourcing/Offshoring
286. Management Contracting
287. Joint Venture
288. Other Types of Strategic Alliances
289. Choosing between Alternatives
290. Summary
291. Questions for Discussion
292. References
293. Further Reading
294. Chapter 10 Product Decisions
295. Learning Outcomes
296. Introduction
297. Product Policy
298. Product Planning and Development
299. New Products
300. Location of R&D
301. Screening Ideas
302. Innovation and Diffusion of Products
303. Positioning Products
304. Quality Management
305. Changes in Existing Products
306. New Uses for Existing Products
307. Product Elimination
308. Product Mix Decisions
309. Analytical Approaches
310. Product Portfolio
311. Decision Theory
312. Internal Determinants
313. External Determinants
314. Customer Influences
315. Competition
316. Product’s Stage in the Life Cycle
317. Other External Factors
318. Standardization Versus Adaptation
319. An Approach to Determining Standardization
320. Effect of Other Marketing Variables
321. Packaging
322. Brand Image
323. Brand Equity
324. Brand Protection
325. Branding Decisions
326. International Consumer Behavior and Origin
327. Origin Image
328. Origin Facets
329. Origin Image Effect Under Varying Circumstances
330. Origin Image Across Geographical Entities
331. The BPC Model
332. Stakeholders
333. Origin Mimicry
334. Final Thoughts
335. Destination Imagery and Image
336. Consumer Country Biases and the Consumer Attraction–Repulsion Matrix
337. Consumer Ethnocentrism
338. Consumer Disidentification
339. Animosity
340. Consumer Affinity
341. Summary
342. Questions for Discussion
343. References
344. Further Reading
345. Chapter 11 Pricing Decisions
346. Learning Outcomes
347. Introduction
348. Fundamental Export Pricing Objectives and Strategies
349. Skimming the Market
350. Penetration Pricing
351. Sliding Down the Demand Curve
352. Preemptive Pricing
353. Extinction Pricing
354. Summary
355. Determinants of an Export Price
356. Costs
357. Market Conditions (Demand)
358. Competition
359. Legal/Political Influence
360. Company Policies and Marketing Mix
361. Summary
362. Relation of Export to Domestic Price Policies
363. Export Prices Lower Than Domestic
364. Export Prices Higher Than Domestic
365. Export Prices on a Par with Domestic Prices
366. Differential Pricing
367. Exchange Rate Changes, Currency Issues, and Hedging
368. Changes in Exchange Rates
369. Currency Issues
370. Hedging
371. The Price Quotation
372. Comparison of Terms
373. Selection of Trade Terms
374. CIF Quotations
375. The Estimate Method
376. The Formula Method
377. Computation of Ocean Freight
378. Transfer Pricing
379. Decentralization and Profit Centers
380. Transfer Pricing to Wholly Owned Foreign Subsidiaries
381. How Should Transfer Prices Be Set?
382. Who Should Set Transfer Prices?
383. Transfer Pricing to Partially Owned Foreign Enterprises
384. Summary
385. Questions for Discussion
386. References
387. Further Reading
388. Chapter 12 Financing and Methods of Payment
389. Learning Outcomes
390. Introduction
391. Export Financing Terms of Payment
392. Consignment
393. Open Account
394. Documentary collections
395. Documents Against Acceptance
396. Documents Against Payment
397. Export Credit Insurance
398. Countertrade
399. Pure Barter
400. Clearing Arrangements
401. Counter Purchase
402. Switch Trading
403. Buy-Back
404. Offsets
405. Concluding Comment
406. Summary
407. Questions for Discussion
408. References
409. Further Reading
410. Chapter 13 Promotion and Marketing Communication
411. Learning Outcomes
412. Introduction
413. Export Marketing Promotion and Communication Decisions
414. Export Marketing Promotion as Communication
415. Symbols
416. A Concluding Comment
417. Alternative Techniques of Promotion
418. Personal Selling
419. Sales Promotion
420. Foreign Catalogs
421. Samples
422. House Organ and Company-Published Magazines
423. Films, Slides, and Personal Computers
424. Trade Fairs and Exhibitions
425. Point-of-Purchase Materials
426. Consumer Promotion Materials
427. Publicity
428. Advertising
429. Climate for Advertising
430. International Media
431. Foreign Media
432. Online Advertising
433. Media Mix
434. A Concluding Comment
435. Promotional Programs and Strategy
436. Standardization or Adaptation?
437. Appeals
438. Illustrations and Layout
439. Copy
440. Some Generalizations
441. Advertising Transference
442. Management Issues
443. Summary
444. Questions for Discussion

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