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Key Account Management Tools And Techniques For Achieving Profitable Key Supplier Status 4th Peter Cheverton

  • SKU: BELL-1401660
Key Account Management Tools And Techniques For Achieving Profitable Key Supplier Status 4th Peter Cheverton
$ 31.00 $ 45.00 (-31%)

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Key Account Management Tools And Techniques For Achieving Profitable Key Supplier Status 4th Peter Cheverton instant download after payment.

Publisher: Kogan Page
File Extension: PDF
File size: 4.15 MB
Pages: 400
Author: Peter Cheverton
ISBN: 9780749452773, 0749452773
Language: English
Year: 2008
Edition: 4th

Product desciption

Key Account Management Tools And Techniques For Achieving Profitable Key Supplier Status 4th Peter Cheverton by Peter Cheverton 9780749452773, 0749452773 instant download after payment.

Very few books take the long-term, team-selling strategic view of KAM that this book takes.В  Focusing on implementation rather than theory, Key Account Management is a highly practical book with a unique yet simplle planning methodology for identifying, obtaining, retaining, and developing keyВ customers.В  Based on real and current experience of companies facing the KAMВ challenge, it provides tools for use in the real world that will help readers plan their own strategy as they proceed.

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