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Knowledge Management For Process Organizational And Marketing Innovation Tools And Methods Premier Reference Source 1st Edition Emma Obrien

Name: Knowledge Management For Process Organizational And Marketing Innovation Tools And Methods Premier Reference Source 1st Edition Emma Obrien
SKU: BELL-2356366
Price: 31.00 USD
Availability: InStock
Rating: 4.25 (88 reviews)

SKU: BELL-2356366

Knowledge Management For Process Organizational And Marketing Innovation Tools And Methods Premier Reference Source 1st Edition Emma Obrien

$ 31.00 ~~$ 45.00~~ (-31%)

4.3

88 reviews

Knowledge Management For Process Organizational And Marketing Innovation Tools And Methods Premier Reference Source 1st Edition Emma Obrien instant download after payment.

Publisher: IGI Global

File Extension: PDF

File size: 5.81 MB

Pages: 308

Author: Emma O'Brien

ISBN: 9781615208296, 1615208291

Language: English

Year: 2010

Edition: 1

Product desciption

Knowledge Management For Process Organizational And Marketing Innovation Tools And Methods Premier Reference Source 1st Edition Emma Obrien by Emma O'brien 9781615208296, 1615208291 instant download after payment.

There has been a significant increase in knowledge-driven industries over the past decade. Despite the importance of knowledge in the innovation process, little research has been conducted into how knowledge management can be applied to make the innovation process more effective.Knowledge Management for Process, Organizational and Marketing Innovation: Tools and Methods outlines different tools and technologies that can be applied depending on the type of innovation an organization desires. It provides concrete advice on the different types of innovation, situations in which innovation may be useful and the role of knowledge and different tools and technologies to support it.