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Luxury Brands in Emerging Markets 1st Edition by G Atwal, D Bryson ISBN 9781349461080

  • SKU: BELL-21347666
Luxury Brands in Emerging Markets 1st Edition by G Atwal, D Bryson ISBN 9781349461080
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Luxury Brands in Emerging Markets 1st Edition by G Atwal, D Bryson ISBN 9781349461080 instant download after payment.

Publisher: Palgrave Macmillan
File Extension: PDF
File size: 1.87 MB
Author: Glyn Atwal, Douglas Bryson
ISBN: 9781137330529, 113733052X
Language: English
Year: 2014

Product desciption

Luxury Brands in Emerging Markets 1st Edition by G Atwal, D Bryson ISBN 9781349461080 by Glyn Atwal, Douglas Bryson 9781137330529, 113733052X instant download after payment.

Luxury Brands in Emerging Markets 1st Edition by G Atwal, D Bryson - Ebook PDF Instant Download/Delivery: 9781349461080
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ISBN 13: 9781349461080
Author: G Atwal, D Bryson

This book is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that influence the effectiveness of luxury brand strategies.

Luxury Brands in Emerging Markets 1st Table of contents:

  1. Understanding the Brazilian Luxury Consumer

  2. Novel Luxury: Made in Brazil

  3. The Cultural Construction of Brazilian Bodies and Status: A Socio-Semiotic Approach to Luxury Brands

  4. Deciphering the Russian Puzzle: How History, Culture, and Demography Drive Luxury Consumption in Europe's Largest Country

  5. Identifying Distribution Options and Consumer Profiles in the Russian Luxury Market

  6. The Idiosyncrasies of Luxury Consumption in Russia

  7. The Luxury Landscape in India: Consequences for the Wine Sector

  8. From Local Taste to Luxury Experience: Insights into Culinary Distinction

  9. Sugar and Spice: The Rise of the Indian Female Luxury Consumer

  10. From China to the World: What Drives China's Taste for Luxury and what it means for Luxury Brands

  11. Hunting the Luxury Dragon: Following the Trail and Foreseeing the Path of Luxury Consumption in China

  12. Connecting with the Chinese Consumer

  13. Luxury in China: The End of Bling

  14. Luxury Brands and Deriving Fashion Meanings in an Advertising Context in Hong Kong

  15. China: Incubator of Luxury's New Business Models

  16. Towards a Definition of Authentic African Luxury: Luxe Ubuntu

  17. Afro Luxe – The Meaning of Luxury in South Africa

  18. Going beyond Misconceptions: Avoiding Pitfalls on the Route to Sustainable Growth

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Tags: G Atwal, D Bryson, Luxury, Emerging

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