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Madison Avenue Makeover Michael Farmer

  • SKU: BELL-51277454
Madison Avenue Makeover Michael Farmer
$ 31.00 $ 45.00 (-31%)

4.7

36 reviews

Madison Avenue Makeover Michael Farmer instant download after payment.

Publisher: Lid Publishing
File Extension: EPUB
File size: 1.2 MB
Pages: 231
Author: Michael Farmer
ISBN: 9781911687641, 1911687646
Language: English
Year: 2023

Product desciption

Madison Avenue Makeover Michael Farmer by Michael Farmer 9781911687641, 1911687646 instant download after payment.

In August 2021, author Michael Farmer was invited by Mat Baxter, the new CEO of Huge, the global digital agency owned by Interpublic, to become an independent “fly on the wall” observer to record the strategic and operational transformation of Huge. Baxter was Huge’s fifth CEO in four years. Huge had had a history of slow growth, client churn and marginal profitability.
This book is the riveting story of Huge's journey through its transformation, with a revised mission, a new line of fixed-price products, and a single global organization that would permit Huge to help its clients accelerate their top line growth rates. "It’s one thing to organize a change plan that assigns responsibilities to senior executives,” mused Baxter, “and another thing to have the sum of their efforts add up to something greater. That is what we have achieved."
Madison Avenue Makeover provides a unique insight into how one company changed in order to survive, and at the same time, redefined the advertising agency business.

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