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Managing Corporate Brands A New Approach To Corporate Communication Marcos Ormeno

  • SKU: BELL-1554380
Managing Corporate Brands A New Approach To Corporate Communication Marcos Ormeno
$ 31.00 $ 45.00 (-31%)

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Managing Corporate Brands A New Approach To Corporate Communication Marcos Ormeno instant download after payment.

Publisher: duv
File Extension: PDF
File size: 2.81 MB
Pages: 322
Author: Marcos Ormeno
ISBN: 9783835007819, 3835007815
Language: English
Year: 2007

Product desciption

Managing Corporate Brands A New Approach To Corporate Communication Marcos Ormeno by Marcos Ormeno 9783835007819, 3835007815 instant download after payment.

Much attention has been paid recently to corporate brands and corporate reputations. Although companies go to great lenghts to enhance their image in the minds of consumers, investors, employees and other constituencies, current research fails to explain how brand-building corporate communication programmes should be designed. Marcos Ormeño introduces both behavioural science theory and decision analysis into corporate brand management using corporate communication.

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