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Managing Corporate Social Responsibility A Communication Approach 1st Edition W Timothy Coombs

  • SKU: BELL-2544722
Managing Corporate Social Responsibility A Communication Approach 1st Edition W Timothy Coombs
$ 31.00 $ 45.00 (-31%)

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Managing Corporate Social Responsibility A Communication Approach 1st Edition W Timothy Coombs instant download after payment.

Publisher: Wiley-Blackwell
File Extension: PDF
File size: 15 MB
Pages: 192
Author: W. Timothy Coombs, Sherry J. Holladay
ISBN: 9781444336290, 1444336290
Language: English
Year: 2011
Edition: 1

Product desciption

Managing Corporate Social Responsibility A Communication Approach 1st Edition W Timothy Coombs by W. Timothy Coombs, Sherry J. Holladay 9781444336290, 1444336290 instant download after payment.

Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR.

  • Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives
  • Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model
  • Discusses ways to maximize the use of social media and traditional media throughout the process
  • Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA.
  • Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business

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