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Managing Customers As Investments The Strategic Value Of Customers In The Long Run Gupta

Name: Managing Customers As Investments The Strategic Value Of Customers In The Long Run Gupta
SKU: BELL-26119064
Price: 31.00 USD
Availability: InStock
Rating: 4 (36 reviews)

SKU: BELL-26119064

$ 31.00 ~~$ 45.00~~ (-31%)

4.0

36 reviews

Managing Customers As Investments The Strategic Value Of Customers In The Long Run Gupta instant download after payment.

Publisher: Wharton School Publishing

File Extension: PDF

File size: 13.3 MB

Author: Gupta, Sunil, Lehmann, Donald

ISBN: 9780131428959, 0131428950

Language: English

Year: 2005

Product desciption

Managing Customers As Investments The Strategic Value Of Customers In The Long Run Gupta by Gupta, Sunil, Lehmann, Donald 9780131428959, 0131428950 instant download after payment.

What's a customer really worth? Can you find out, without endlesslycomplex modeling? And once you know, what should you do with thatknowledge? Managing Your Customers as Investments has the answers.You'll learn simple ways to get reliable customer value information--ina form you can use. You'll discover how to use it to measure marketingeffectiveness, generate improvements throughout the entire customerrelationship lifecycle, and improve decision-making. Everyone tells youto manage your business around customers. This book gives you the toolsto do it.