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Managing Media Firms And Industries Whats So Special About Media Management 1st Edition Gregory Ferrell Lowe

  • SKU: BELL-5234248
Managing Media Firms And Industries Whats So Special About Media Management 1st Edition Gregory Ferrell Lowe
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Managing Media Firms And Industries Whats So Special About Media Management 1st Edition Gregory Ferrell Lowe instant download after payment.

Publisher: Springer International Publishing
File Extension: PDF
File size: 4.36 MB
Pages: 379
Author: Gregory Ferrell Lowe, Charles Brown (eds.)
ISBN: 9783319085142, 331908514X
Language: English
Year: 2016
Edition: 1

Product desciption

Managing Media Firms And Industries Whats So Special About Media Management 1st Edition Gregory Ferrell Lowe by Gregory Ferrell Lowe, Charles Brown (eds.) 9783319085142, 331908514X instant download after payment.

This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management practices, HR development and operational aspects. Success and limitations of research on media management theory is evaluated, both drawing on management theory and examining insights from other disciplines. Dimensions for future research are considered along with practical implications for media managers and corporate structures. The book serves as a valuable reference for researchers, advanced students and practitioners in media industries.

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