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Market Segmentation Analysis Sara Dolnicar Bettina Grn Friedrich Leisch

Name: Market Segmentation Analysis Sara Dolnicar Bettina Grn Friedrich Leisch
SKU: BELL-59046664
Price: 31.00 USD
Availability: InStock
Rating: 4 (36 reviews)

SKU: BELL-59046664

$ 31.00 ~~$ 45.00~~ (-31%)

4.0

36 reviews

Market Segmentation Analysis Sara Dolnicar Bettina Grn Friedrich Leisch instant download after payment.

Publisher: Springer

File Extension: PDF

File size: 7.42 MB

Author: Sara Dolnicar & Bettina Grün & Friedrich Leisch

Language: English

Year: 2018

Product desciption

Market Segmentation Analysis Sara Dolnicar Bettina Grn Friedrich Leisch by Sara Dolnicar & Bettina Grün & Friedrich Leisch instant download after payment.

The book talks the reader through every single step, every single potential pitfall, and every single decision that needs to be made to ensure market segmentation analysis is conducted as well as possible. All calculations are accompanied not only with a detailed explanation, but also with R code that allows readers to replicate any aspect of what is being covered in the book using R, the open-source environment for statistical computing and graphics.