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Marketing 6th Edition Michael Levy Dhruv Grewal Professor

  • SKU: BELL-46126486
Marketing 6th Edition Michael Levy Dhruv Grewal Professor
$ 31.00 $ 45.00 (-31%)

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Marketing 6th Edition Michael Levy Dhruv Grewal Professor instant download after payment.

Publisher: McGraw-Hill Education
File Extension: PDF
File size: 163.86 MB
Pages: 721
Author: Michael Levy, Dhruv Grewal, Professor
ISBN: 9781259709074, 1259709078
Language: English
Year: 2018

Product desciption

Marketing 6th Edition Michael Levy Dhruv Grewal Professor by Michael Levy, Dhruv Grewal, Professor 9781259709074, 1259709078 instant download after payment.

Grewal/Levy's Marketing shows today’s social, mobile and digital student population how marketing adds value and how firms rely on value for establishing lasting relationships with their customers. Underscoring that even the best products and services will go unsold if marketers cannot communicate their value, Marketing explores fundamentals and new influencers, with comprehensive coverage and topics like social media and ethics integrated throughout. A robust suite of instructor resources and regularly updated grewallevymarketing.com blog will keep classroom discussions current and engaging.

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