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Marketing Across Cultures Fons Trompenaars Peter Woolliams

  • SKU: BELL-931804
Marketing Across Cultures Fons Trompenaars Peter Woolliams
$ 31.00 $ 45.00 (-31%)

4.0

6 reviews

Marketing Across Cultures Fons Trompenaars Peter Woolliams instant download after payment.

Publisher: Capstone
File Extension: CHM
File size: 6.81 MB
Pages: 354
Author: Fons Trompenaars, Peter Woolliams
ISBN: 9781841124711, 1841124710
Language: English
Year: 2004

Product desciption

Marketing Across Cultures Fons Trompenaars Peter Woolliams by Fons Trompenaars, Peter Woolliams 9781841124711, 1841124710 instant download after payment.

The marketing process is beset by dilemmas. Traditional theories about marketing break down when organisations are faced with new global markets with different cultural orientations. Trompenaars and Woolliams show how we can understand different markets and customer needs in a wide range of cultural contexts. They show that culture is the dominant factor that pervades all relationships and behaviours and most importantly of all - 'meaning'. It challenges every aspect of marketing. In short, culture is pervasive. Marketing Across Cultures will help you resolve the dilemmas and profit from a truly trans-national approach.

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