Services Marketing Integrating Customer Focus Across The Firm Hardcover Valarie A Zeithaml Dwayne D Gremler Mary Jo Bitner by Valarie A. Zeithaml; Dwayne D. Gremler; Mary Jo Bitner 9780078112102, 0078112109 instant download after payment.

Zeithaml'sServices Marketingintroduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter, emphasizing the knowledge needed to implement service strategies for competitive advantage across industries.
New research references and examples in every chapter include increased coverage of new business model examples such as Airbnb, Uber, OpenTable, Mint/Intuit, and others, alongside greater emphasis on technology, digital and social marketing, Big Data, and data analytics as a service. View Table of Contents and Features below for more information.