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Marketing And Smart Technologies Proceedings Of Icmarktech 2020 1st Ed 2021 Lvaro Rocha Editor

SKU: BELL-34507960

$ 31.00 ~~$ 45.00~~ (-31%)

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Marketing And Smart Technologies Proceedings Of Icmarktech 2020 1st Ed 2021 Lvaro Rocha Editor instant download after payment.

Publisher: Springer

File Extension: PDF

File size: 18.32 MB

Pages: 829

Author: Álvaro Rocha (editor), José Luís Reis (editor), Marc K. Peter (editor), Ricardo Cayolla (editor), Sandra Loureiro (editor), Zorica Bogdanović (editor)

ISBN: 9789813341821, 9789813341838, 9813341823, 9813341831

Language: English

Year: 2021

Edition: 1st ed. 2021

Product desciption

Marketing And Smart Technologies Proceedings Of Icmarktech 2020 1st Ed 2021 Lvaro Rocha Editor by Álvaro Rocha (editor), José Luís Reis (editor), Marc K. Peter (editor), Ricardo Cayolla (editor), Sandra Loureiro (editor), Zorica Bogdanović (editor) 9789813341821, 9789813341838, 9813341823, 9813341831 instant download after payment.

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.