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Marketing And Smart Technologies Proceedings Of Icmarktech 2022 Volume 2 Jos Lus Reis

  • SKU: BELL-50192794
Marketing And Smart Technologies Proceedings Of Icmarktech 2022 Volume 2 Jos Lus Reis
$ 31.00 $ 45.00 (-31%)

4.7

106 reviews

Marketing And Smart Technologies Proceedings Of Icmarktech 2022 Volume 2 Jos Lus Reis instant download after payment.

Publisher: Springer-KES International
File Extension: PDF
File size: 19.2 MB
Pages: 798
Author: José Luís Reis, Marc K. Peter, José Antonio Varela González, Zorica Bogdanović
ISBN: 9789811990984, 9811990980
Language: English
Year: 2023

Product desciption

Marketing And Smart Technologies Proceedings Of Icmarktech 2022 Volume 2 Jos Lus Reis by José Luís Reis, Marc K. Peter, José Antonio Varela González, Zorica Bogdanović 9789811990984, 9811990980 instant download after payment.

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during December 1–3, 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

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