Marketing Construction Services An Introduction To The Trends In Marketing Services Within The Construction Industry Pryor by Pryor, Paul 9780080530406, 9780831131456, 9781558607989, 0080530400, 0831131454, 1558607986 instant download after payment.

Written for both seasoned professionals and industry novices by a professional with nearly three decades of experience in operations and business development, this book provides a general overview, as well as a comprehensive understanding of the projects, trades, money, and market processes of the construction industry. It is a “must read” for anyone working in and about this industry who wants to gain a better understanding of the various processes involved in acquiring and successfully completing a construction project. Owners, design professionals, financiers, construction managers, general contractors, and subcontractors within the commercial construction industry will find this to be a handy and invaluable reference.
Content:
Front Matter
• Table of Contents
1. Overview
2. Construction Management
3. Corporate Strategic Planning
4. The Corporate Marketing Process
• 5. Organizational Marketing Responsibilities
• 6. Essential Marketing Positions (Niches)
7. The Professional Salesperson
8. Business Development
9. Client and Project Proposals
• 10. Communication Techniques
11. How Owners Buy Construction Services
12. Marketing Presentations
• 13. Conclusion
Index