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Marketing Libraries In A Web 20 World 1st Edition Dinesh Gupta And Rjean Savard Editors

  • SKU: BELL-2454994
Marketing Libraries In A Web 20 World 1st Edition Dinesh Gupta And Rjean Savard Editors
$ 31.00 $ 45.00 (-31%)

4.7

106 reviews

Marketing Libraries In A Web 20 World 1st Edition Dinesh Gupta And Rjean Savard Editors instant download after payment.

Publisher: De Gruyter Saur
File Extension: PDF
File size: 2.17 MB
Pages: 176
Author: Dinesh Gupta and Réjean Savard (Editors)
ISBN: 9783110263312, 3110263319
Language: English
Year: 2011
Edition: 1

Product desciption

Marketing Libraries In A Web 20 World 1st Edition Dinesh Gupta And Rjean Savard Editors by Dinesh Gupta And Réjean Savard (editors) 9783110263312, 3110263319 instant download after payment.

Marketing the 21st century library and information organization to its customers using Web 2.0 tools is a hot topic. These proceedings of a conference held in Stockholm, August 2010, focus on the marketing applications and (non-technical) aspects of Web 2.0 in library and information setups. The papers included (in English and French) explore and discuss: General concepts of Web 2.0 and marketing of library and information organizations; how libraries are adopting Web 2.0 marketing strategies; marketing libraries to clients using Web 2.0 tools; international trends and Interesting cases of marketing through Web 2.0 tools.

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